North West estate agent homes4u has opened a flagship concept branch in Manchester city centre using Samsung Nexshop touchscreens powered by Zoopla content, to allow customers to browse and compare properties.
Homes4u claims to be the first estate agent in the North to use this technology and believes it has more in-branch touchscreens than any other agent in the UK. The branch was designed by interiors architect Jasper Sanders + Partners.
Carolyn Mellor, owner and managing director of homes4u, said: “We wanted to create energy in the space by having people engaged and to set a new bench mark for the industry. With the latest tech and a welcoming environment, we can offer both.”
Jasper Sanders added: “We needed to break away from the impersonal, austere feel of the mainstream estate agency environments and create a sense of place where people could feel welcome.
“We needed to humanise the whole experience to create a dialogue and conversation between people in an environment that puts customers at ease during their search for a new home.”
Estate agents’ desks were replaced with a central console of touchscreen tablets, where customers can browse rental and sales listings. Customers can also view properties on a larger 65” interactive touchscreen.
The software allows customers to browse, select favourite properties and create comparisons. Area information, such as council tax and average house prices, can all be displayed on screens and properties can be viewed on a map where local schools and transport links can be selected.